In 2011, Jérôme Bretaudeau, winegrower at the Domaine Bretaudeau estate and Benjamin Bellet, at that time Head of International Development for Nantes tourism promotion body Le Voyage à Nantes, met for the first time as a result of their shared enthusiasm for the growing of organic vines in the Loire valley area and wine tourism.
In 2013, they began working with local cosmetology laboratories specialised in the extraction of plant matter and cosmetic formulation. Inspired by previous scientific research, the team spent many months studying the active ingredients contained in organic Loire vines at their various stages of growth. On the vine branches, they discovered the presence of active ingredients with anti-ageing benefits due to their antioxidant properties which are particularly powerful during blossoming.
Research showed that the total concentration of Polyphenols in vine extract is two to three times greater than in fruit juices such as orange, grapefruit, apple and so on.
And thus Sarmance was born … on the banks of the longest river in France.
The name Sarmance alludes to the French word sarment (vine shoot) and the notions of renaissance, romance and fragrance.
The brand signature Vignes de Loire highlights the origins, background and unique nature of the products.
Sarmance is committed to bringing well-being to people of all ages, with products that are suitable for all the family.
And with the same spirit of openness that allows traditions to be passed from one generation to the next, our products
promote the transmission of values, good living, and a sense of pride in the Loire Valley region.
Supported by the Atlanpole business incubator in 2014
Supported by Crédit Mutuel Foundation in 2014
2nd “favourite start-up” of the Atlanpole Forum for Business Innovation in 2015
Supported by the Réseau Entreprendre Atlantique network in 2015
Supported by the Pays de Loire Fund for Innovation in association with Bpifrance in 2015
Supported by the Regional investment initiative “500 projects for the regions” in 2015
Winner of the call for innovative eco-tourism projects by the Departmental Council in 2015
